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Old World Olive Co. × State of Stick, Co.
Strategic partnership blueprint

BUILD THE FIRST
SPECIALTY-FOOD PROOF.

Not another technology sale. A practical partnership to learn whether a physical product can create a measurable reason for customers to return.

Old World Olive Co. has the opportunity to become the first Founding Culinary Innovation Partner helping State of Stick configure, validate, and launch the culinary application of an already-built connected-experience platform.

State of Stick, Co. and Old World Olive Co. connected retail display system with a fabricated countertop sign, product bottle, emblem display, and StickLink customer interaction.
A retail system State of Stick, Co. can make: connected emblems, a countertop acrylic display, and a customer experience behind the tap.
What we would make

A REAL RETAILTOUCHPOINT.

This is the physical starting point: a fabricated acrylic countertop sign with a precision-made Old World Olive Co. emblem. StickLink™ makes that sign useful by opening the product story, recipes, events, customer signup, or reorder path in a tap.

Old World Olive Co. countertop acrylic sign concept with a precision-made olive tree emblem mounted on a freestanding display.
A product-realistic starting point: a fabricated countertop acrylic sign carrying an Old World Olive Co. emblem and the connected interaction.
Why Old World Olive Co.

THE RIGHT FIRSTSPECIALTY-FOOD PARTNER.

This is not a generic prospect page. We chose Old World Olive Co. because the business already behaves like an experience brand.

Customers discover flavors, recipes, gifts, and stories—not simply bottles. Products are naturally replenishable, education matters to the purchase, and the store gives us three meaningful moments to test: discovery, checkout, and return. That makes Old World Olive Co. unusually well positioned to help define what connected specialty retail should become.

Experience-ledTasting and discovery are already part of the brand.
RepeatableRecipes, refills, gifts, and seasons create natural return moments.
VisibleA bounded public demonstration gives the first implementation a proving ground.
The category we can build together

FROM ONE BOTTLE TO ACULINARY COLLECTIBLES MARKET.

Our ambition is larger than connected packaging. We see a market where chefs, culinary artists, specialty retailers, events, collectors, and customers meet through physical objects that keep opening useful experiences.

Old World Olive Co. understands the customer, the products, the stories, and the people who can make this credible. We do not want you standing at the edge of that market. We want to explore building its first real playbook with you.

The founding thesisChefs create the stories.Physical art makes them collectible.Connected experiences keep the relationship alive.
01Managed launch format

Chef Signature Collections

A possible campaign format pairing a featured oil, approved recipe, participant story, and connected collectible. Initial launches use a managed workflow and require participant agreements and recorded approvals.

  • Chef-led recipes
  • Numbered releases
  • In-store launches
  • Creator storytelling
02Managed launch format

Collectible Culinary Arts

A possible physical-and-digital collection configured on the existing platform, with each edition, participant, license, production run, and fulfillment plan separately approved.

  • Chef emblems
  • Recipe medallions
  • Artist editions
  • Seasonal collection drops
03Planned capability

The Culinary Passport

A planned capability for customers to record tastings, discover approved participants, save favorites, and follow future experiences. It is not included as a live product today.

  • Tasting trails
  • Collection progress
  • Event discovery
  • Return-visit prompts
04Available now

Kitchen-to-Store Journeys

Use existing StickLink destinations for approved recipes, product guidance, pairings, replenishment links, complementary products, and the next invitation.

  • Reorder paths
  • Meal building
  • Refill reminders
  • Member releases
05Future program concept

Culinary Events Network

A future expansion opportunity for connecting products to tastings, classes, demonstrations, cultural moments, and follow-up. Event operations are separately scoped.

  • Ticketed experiences
  • Chef demos
  • Voting and feedback
  • Post-event follow-up
06Future program concept

Gifting + Brand Collaborations

A future expansion opportunity for approved holiday, corporate, hospitality, Michigan-maker, and sponsor collaborations, each with separate rights, inventory, and fulfillment terms.

  • Corporate programs
  • Holiday drops
  • Hotel partnerships
  • Michigan collaborations
Why Old World is the right first innovation partner

YOU KNOW WHERE
THIS CAN GO.

You already see beyond a single tap. You understand chefs, tastings, education, hospitality, gifts, repeat purchase, and the emotional pull of discovery. That practical market instinct is exactly what State of Stick, Co. needs beside its product, platform, fabrication, and connected-experience capabilities.

The opportunity is to prove the first experience, identify mutually approved culinary collaborators, learn what customers revisit, and turn the evidence into a reusable playbook for later chef, maker, event, and specialty-retail campaigns.

What we are proposing

FOUNDING CONNECTEDRETAIL EXPERIENCE.

Old World Olive Co. already creates an experience around tasting, discovery, and storytelling. State of Stick, Co. adds a physical connection layer that helps customers continue that relationship beyond the moment of purchase. This first deployment is designed to prove the experience before expanding across the broader product line.

Focused by designNot a full product rollout.Not thousands of connected products.One experience built to learn what customers use.
01

CONNECTED PRODUCT EXPERIENCE

One featured bottle becomes a connected product.

  • One branded StickLink™ destination
  • Product story and brand story
  • Recipes and use cases
  • Customer engagement path
  • Engagement analytics
Physical touchpoint

10 connected StickLink™ bottle emblems for one featured product experience.

The 10 connected bottles represent one connected product experience—not 10 separate digital experiences.

02

CONNECTED CHECKOUT EXPERIENCE

A countertop moment near the register gives customers a useful next step.

  • Discover the story behind your bottle
  • Get recipes
  • Join the Old World Olive Co. community
  • Learn about upcoming tastings
Physical touchpoint

One countertop connected display or emblem, a dedicated StickLink™ destination, and engagement tracking.

03

CONNECTED STORE EXPERIENCE

A connected entrance or display becomes a digital front door for the store.

  • Store story
  • Locations
  • Classes and events
  • Recipes
  • Social and community
  • Promotions
Physical touchpoint

One connected entrance or display element, designed around the storefront experience.

What is included

ONE COMPLETESTARTING EXPERIENCE.

Strategy, physical touchpoints, destinations, and reporting are packaged together so the first deployment can be experienced as one customer journey.

Connected experience strategy

Three connected touchpoints

One product experience

Checkout experience

Store experience

10 connected StickLink™ bottle emblems

Initial StickLink™ setup

90 days of platform access

Basic engagement reporting

What the proof should answer

VALUE FIRST.CAPITAL SECOND.

We should not ask Old World Olive Co. to believe in a giant platform on faith. We should agree on the questions the first deployment must answer, measure the results together, and let evidence earn the larger conversation.

The decision sequencePilot → evidence → expansion → strategic partnership
01

Customer action

Which stories, recipes, events, and reorder paths people actually choose.

02

Return behavior

Whether a physical product gives customers a useful reason to come back.

03

Retail learning

Which touchpoints earn attention at the product, checkout, and storefront.

04

Growth potential

Whether the first proof supports seasonal campaigns, more products, or more locations.

Three ways to begin

CHOOSE THE SIZEOF THE RELATIONSHIP.

The pilot remains the simplest yes. The founding launch path is the recommended choice if Old World Olive Co. wants to help shape the category—not merely test one activation. Strategic capital is a later, separately documented conversation after value is visible.

01 · Pilot partner
$4,500

Prove one connected customer journey.

The complete bounded pilot already defined on this page: three touchpoints, initial production, 90 days of platform access, and a first learning review.

  • Fastest path to a real deployment
  • One-time payment
  • Exact agreement + checkout ready
Start the pilot
03 · Strategic growth partner
By conversation

Explore what becomes possible after proof.

If the work creates measurable value, we can discuss a separately documented relationship such as sponsorship, pre-purchase, equipment support, introductions, or investment.

  • Begins after shared evidence
  • Structure follows mutual goals
  • Separate diligence + written terms
Define the proof required

The $12,500 engagement is a distinct 12-month founding innovation and market-development scope; it is not three fully produced campaigns. Up to three mutually approved culinary campaign or collection concepts are included, with production, inventory, talent compensation, licensing, media, fulfillment, paid advertising, events, and third-party costs separately scoped unless expressly included in a signed statement of work.

This proposal covers Old World’s implementation only. It does not grant exclusive rights, reseller rights, channel rights, or ownership interests. Those opportunities may be explored separately by mutual agreement.

A shared first year

PROVE.LEARN. GROW.

Months 1–3

Launch the proof

Deploy the first customer journey, establish a baseline, and learn which touchpoints earn action.

Months 4–6

Improve what works

Refine content and calls to action, then decide whether a second product or seasonal moment is justified.

Months 7–9

Test repeat value

Explore a refill, gifting, recipe, class, or seasonal campaign using the evidence from the first launch.

Months 10–12

Make the growth decision

Review the year and choose: maintain, expand, introduce the model to suppliers, or discuss a larger strategic relationship.

Practical launch plan

FROM DECISIONTO DEPLOYMENT.

We establish the working schedule during kickoff. The sequence stays simple so Old World Olive Co. can review each stage before physical production and launch.

01

Kickoff + direction

Confirm the featured product, storefront moments, goals, and required brand assets.

02

Experience design

Build the StickLink™ destinations and prepare the physical display and emblem direction for approval.

03

Production + setup

Produce the approved touchpoints, connect them to their destinations, and test the customer journey.

04

Launch + learn

Deploy the experience, monitor engagement, and review the first 90 days together.

Final timing depends on approvals, asset delivery, material availability, payment, and any third-party services selected for the experience.

Pilot Partner Investment
$4,500

A project investment for the complete founding connected retail experience—not a retail price for labels or individual physical products.

PROVE THE FIRST CUSTOMER JOURNEY.

The investment includes the strategy, three touchpoints, initial physical production, StickLink™ setup, 90 days of platform access, and basic engagement reporting.

Additional physical products, larger production runs, authentication, AI experiences, commerce integrations, and expanded locations can be added as the program grows.
Start the Founding Partner Package
Included launch period

INITIAL STICKLINKLAUNCH PERIOD.

90 DAYS

The initial launch period is included in the founding partner investment.

The experience is hosted

Engagement is measured

Analytics are reviewed

Adjustments can be made

After launch

CONTINUE YOUR CONNECTED RETAIL JOURNEY.

After the included 90-day launch period, Old World Olive Co. can continue the experience through the StickLink™ Connected Brand Plan.

The launch checkout does not automatically enroll Old World Olive Co. State of Stick, Co. will confirm continuation in writing before recurring billing begins.

Connected Brand Plan
$250/month
  • Hosting
  • Analytics
  • Experience management
  • Connected asset management
  • Platform maintenance
  • Basic support
The larger opportunity

BEYOND THEFIRST LAUNCH.

The bounded pilot proves one customer journey. The founding innovation-partner option adds a structured first year for shaping the larger culinary opportunity together. Our companion brief shows where chef collections, tastings, gifting, events, and customer programs can go.

Founding vision brief

SEE WHAT WE COULD EXPLORE TOGETHER.

See the market ideas behind the $12,500 founding role before choosing your path.

Explore Beyond the First Launch
Founding Culinary Innovation Partner

WE ARE BUILDING THIS
WITH YOU.

Old World Olive Co. can choose a bounded implementation pilot or a $12,500, 12-month founding innovation engagement. The larger path configures the existing platform for Old World, establishes the culinary playbook, and develops mutually approved concepts while dedicated culinary tools continue to evolve.

Culinary-market strategy and implementation planning

Definition of the first reusable culinary playbook

Platform configuration, initial client record, portal provisioning, and an assigned owner

Quarterly planning sessions during the 12-month term

Up to three mutually approved culinary campaign or collection concepts

Priority consideration for qualified collaborations and preferred pricing for separately scoped execution

Early access to culinary features developed during the term

Mutually approved founding recognition

Recommended next step

SHAPE THE FIRST CULINARY PLAYBOOK.

Let us put the initial concepts, qualified collaborators, implementation plan, and evidence goals on the table. Every public chef-branded campaign remains subject to participant agreements, recorded approvals, and a separately approved execution scope.

Ready to move forward

REVIEW. SIGN.PAY SECURELY.

Choose the founding role or the bounded pilot. We create the exact agreement first; immediately after signature, the authorized contact continues to secure Stripe checkout.

01

Enter the authorized contact

02

Review and sign the selected scope

03

Continue directly to Stripe for payment

04

Begin kickoff after signing and payment

This checkout is a one-time payment. It does not create an automatic subscription. Eligible payment methods are shown by Stripe based on device, account settings, and availability.

Choose the path *