Manufacturers, dealers + enthusiast brands
CONNECT VEHICLES, OWNERS, AND THE STORIES BETWEEN THEM.
Physical identity can support ownership experiences, heritage, events, accessories, service stories, and limited editions at the right level for each program.
Enthusiast vehicle
Applied inside the door jamb
Thin enough for a considered placement; durable enough to remain with the vehicle story.
One platform · this application
THE INDUSTRY CHANGES.
THE PLATFORM DOES NOT.
A premium physical product is the deployment layer and valuable commercial entry point. Persistent identity connects it to a governed platform that can keep approved information, records, experiences, and actions useful over time.
STATE OF STICK PLATFORM
Identity
A shared, serialized, or higher-assurance record appropriate to the product and risk.
Management
Organization-controlled destinations, content, lifecycle states, and roles.
Analytics
Aggregate interaction and action signals tied to the physical touchpoint.
Authorization + verification
Approved access and trust signals without treating every interaction as authentication.
AI experiences
Optional assistance grounded in approved content—not the authority for safety, identity, or compliance.
Lifecycle records
Guidance, service, warranty, provenance, replacement, and next actions over time.
The responsible organization remains the authority for its records, instructions, access rules, claims, and systems of record. Connectivity can use the technology appropriate to the program; identification is not automatically authentication.
Automotive is one mobility application
For the broader ecosystem—including Tier suppliers, fleets, robotics, drones, warehouse automation, industrial equipment, and defense mobility—explore the Mobility + Advanced Manufacturing platform application.
See the idea in action
THE EMBLEM IS THIN.
THE EXPERIENCE IS DEEP.
The physical piece belongs on the object. A tap opens the useful information, story, service, or action that should travel with it.
THINLow-profile emblem
TAPNo app required
LIVEContent can evolve
STATE OF STICK, CO.Vehicle record
BUILD NO. 0042
Identity found
- Trim
- Delivered
View build story
Service history
Owner resources
Recommended first move
START WITH ONE
CREDIBLE PILOT.
One dealer, heritage, owner-event, accessory, or limited-edition program with a clearly bounded identity and ownership experience.
Durable physical identity formats
Persistent product and ownership destinations
Serialized and higher-assurance paths where warranted
These are available system paths, not claims that a specific organization has adopted or approved them.
Who usually owns the conversation
THE RIGHT BUYING TEAM
- Brand experience lead
- Owner loyalty or CRM lead
- Dealer marketing lead
- Heritage or museum lead
- Accessories or special-edition program lead
What we decide together
QUESTIONS BEFORE FEATURES
- 01Where does the owner relationship weaken after delivery?
- 02Is the object tied to a vehicle, owner, edition, event, or accessory?
- 03What record must persist over time?
- 04Which OEM, dealer, licensing, safety, or privacy approvals apply?
Practical concerns
ANSWER THE OBJECTIONS.
OUR CRM ALREADY HANDLES OWNERS.
The CRM stores the relationship; the physical object provides an owner-facing doorway at the vehicle, delivery, event, or collection moment.
WHO IT SERVES
- Vehicle manufacturers
- Dealer groups
- Museums and collections
- Aftermarket and enthusiast brands
WHAT IT CAN DO
- Connected ownership
- Vehicle history and provenance
- Owner events
- Limited editions
- Accessories and loyalty
WHY IT MATTERS
- Owner retention
- Premium delivery moments
- Heritage storytelling
- Authenticated editions
The first useful question
We start with the commercial and human outcome, then decide whether the object should be physical-only, connected, or authenticated.