Persistent Retail
The customer relationship can remain useful after a physical product leaves the shelf.
- Author
- Amy Cozart-Lundin
- For
- Retail, brand, museum, maker, and customer-experience leaders
State of Stick Research Series
Research and working frameworks for leaders responsible for products, learning, trust, lifecycle systems, and the institutions around them.
The library
Publication status is explicit. Planned research is shown as a direction, not presented as a completed paper.
The customer relationship can remain useful after a physical product leaves the shelf.
Instruction becomes more useful when it can meet people at the physical point of practice.
Every important physical object should be capable of maintaining a persistent, governed, and meaningful digital identity throughout its useful life.
Physical objects and places can become starting points for accessible information, communication, participation, and chosen support.
Editorial position
We publish frameworks to make the category easier to examine. We distinguish current capabilities from planned research, and we do not present company publications as peer-reviewed academic work.Explore physical identity →