Product brands, producers + packaging partners
SELL THE PRODUCT ONCE. KEEP THE RELATIONSHIP ALIVE.
State of Stick, Co. turns bottles, jars, boxes, and premium packaging into brand-controlled digital touchpoints for product story, reorder, loyalty, serialization, verification, and measurable customer action—without requiring an app.
Small-batch bottle
Applied below the front label
A thin branded emblem becomes part of the package—not another disposable label.
One platform · this application
THE INDUSTRY CHANGES.
THE PLATFORM DOES NOT.
A premium physical product is the deployment layer and valuable commercial entry point. Persistent identity connects it to a governed platform that can keep approved information, records, experiences, and actions useful over time.
STATE OF STICK PLATFORM
Identity
A shared, serialized, or higher-assurance record appropriate to the product and risk.
Management
Organization-controlled destinations, content, lifecycle states, and roles.
Analytics
Aggregate interaction and action signals tied to the physical touchpoint.
Authorization + verification
Approved access and trust signals without treating every interaction as authentication.
AI experiences
Optional assistance grounded in approved content—not the authority for safety, identity, or compliance.
Lifecycle records
Guidance, service, warranty, provenance, replacement, and next actions over time.
The responsible organization remains the authority for its records, instructions, access rules, claims, and systems of record. Connectivity can use the technology appropriate to the program; identification is not automatically authentication.
See the idea in action
THE EMBLEM IS THIN.
THE EXPERIENCE IS DEEP.
The physical piece belongs on the object. A tap opens the useful information, story, service, or action that should travel with it.
THINLow-profile emblem
TAPNo app required
LIVEContent can evolve
STATE OF STICK, CO.Batch record
RELEASE NO. 24
Bottle story ready
- Bottled
- Edition
Meet the maker
Serving ritual
Reorder
The connected bottle platform
ONE BOTTLE.
THREE PRODUCT FUTURES.
One connected-bottle system can support a shared story across a production run, give every bottle an individual record, or verify a high-value release. The right level follows the product economics and customer promise.
ONE STORY
CONNECTED COLLECTION
Every bottle in the run opens one living, brand-controlled experience that can change after distribution.
BEST FOR: Core products, campaigns, education and reorder journeys
ONE IDENTITY EACH
SERIALIZED EDITION
Shared product and batch content is paired with an individual bottle number and product record.
BEST FOR: Limited releases, clubs, collectibles and ownership moments
PROVE IT
AUTHORIZED PRODUCT
A secure configuration verifies the product interaction before displaying the approved record and next action.
BEST FOR: High-value goods, brand protection and regulated categories
Verticalized from one platform
YOUR CATEGORY SELLS.
Story · club · limited release
SPIRITS
Make craftsmanship, barrel, batch and release stories feel as premium as the liquid.
Pairings · events · membership
WINE + BEER
Carry vintage, pairing, event and membership journeys beyond the tasting room.
Production · identity · reporting
CONTRACT BOTTLERS
Offer customers a managed connected-packaging capability without rebuilding the platform.
Learn · use · reorder
SPECIALTY LIQUIDS
Turn education and inspiration into recipes, replenishment, gifting and return visits.
Serialize · claim · collect
LIMITED EDITIONS
Give a numbered release a durable product record and collector-facing proof.
Record · verify · govern
REGULATED PRODUCTS
Surface approved batch, use and verification information at the point of need.
The persistent relationship
THE SALE IS A MOMENT.
THE BOTTLE CAN KEEP WORKING.
01BOTTLE
A premium physical doorway
02TAP
No app required
03DISCOVER
Story, batch, ritual or proof
04ACT
Reorder, register, join or visit
05LEARN
Measure aggregate intent
06GROW
Improve the next release
What the brand can measure
Intentional bottle taps
Product and recipe engagement
Registration or claim completion
Reorder and club actions
Retailer, campaign and location attribution
Verified interaction rate
What we decide before production
- 01Is this one shared product story or an individually numbered release?
- 02What useful reason will a customer have to tap again?
- 03Which action creates commercial value: reorder, club, visit, registration or verification?
- 04What should the brand learn without collecting unnecessary personal data?
WHO IT SERVES
- Distilleries, wineries and breweries
- Specialty food, oil, honey, spice and sauce brands
- Consumer product and regulated-product teams
- Contract bottlers and packaging partners
WHAT IT CAN DO
- Product story and origin
- Recipes, pairings and serving rituals
- Reorder, club and tasting-room journeys
- Batch records and numbered releases
- Product authorization and provenance
WHY IT MATTERS
- Repeat purchase paths
- First-party engagement signals
- Premium limited editions
- Retailer and distributor activation
- Brand protection where warranted
The first useful question
We start with the commercial and human outcome, then decide whether the object should be physical-only, connected, or authenticated.