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Old World Olive Co. × State of Stick, Co.
Vision brief · not a proposal

BEYOND THE
FIRST LAUNCH.

The first connected retail experience is a focused beginning. This is the larger opportunity we would be excited to explore together over time.

This page is a discussion brief—not a contract, funding request, promise of results, or commitment by either company. Every future initiative would require its own approved scope, economics, responsibilities, and written agreement.

Old World Olive Co. connected product, countertop display, and customer phone experience concept.
Why we are excited

THE FIRST PROJECTIS A FOUNDATION.

We believe our first project together could be only the beginning.

State of Stick Platform → Food & Beverage / Culinary → Chef Collections, Connected Recipes, Bottle Experiences, Seasonal Collections, Tasting Programs, Gifting, and Events. Chef Collections are one campaign format within the broader reusable platform.

The culinary vertical

ONE EXPERIENCE CANCREATE A NETWORK.

Old World Olive Co. can be the first real culinary use case—not because every step below is predetermined, but because a successful starting experience creates a credible path to the next conversation.

State of Stick, Co.
Old World Olive Co.
Chef Collaborations
Collectors + Customers
Retail Growth
Broader Expansion
Ideas we would love to explore

POSSIBLE FUTUREPROGRAMS.

Managed campaign format

Founding Chef Collection

A possible limited-edition campaign using the existing platform, subject to participant agreements, rights approvals, production scope, and mutual approval.

Available now

Connected Recipe Series

Selected bottles can open approved recipes, techniques, pairings, and stories through existing managed StickLink destinations.

Managed campaign format

Seasonal Collections

Holiday, summer, Michigan favorites, gift sets, and limited releases can each become a distinct connected collection.

Planned capability

Connected Tasting Passport

A planned capability for collecting tasting experiences and remembering favorites. A passport account, automated rewards, and dedicated participant portal are not current product features.

Future program concept

Culinary Events

Physical touchpoints can support links to separately operated event discovery, registration, voting, education, and follow-up. State of Stick does not currently provide a dedicated event system.

Future program concept

Artist + Chef Collaborations

Future approved programs could connect culinary storytelling, physical craft, artists, and chefs under campaign-specific rights, compensation, and production terms.

Ways to grow together

MORE THAN AVENDOR RELATIONSHIP.

The right role can change by initiative. We would define it together rather than assume Old World Olive Co. should participate in every program.

Retail partnerLaunch and learn from new connected collections.
Referral partnerIntroduce qualified chefs, retailers, and food brands under separate written terms.
Event partnerHost launch moments, tastings, and collaborative programs.
Collection partnerCo-create limited editions with an agreed scope and economics.
SponsorSupport a defined flagship initiative with clear deliverables.
Alliance structures

PARTICIPATION SHOULDCREATE VALUE.

If Old World Olive Co. helps create measurable growth, we are open to defining earned benefits. These are possible structures for future written agreements—not rewards granted by this page.

Qualified introductions

A referral commission could be established in a separate written agreement.

New collection launches

A collaboration structure could be defined around the work, contribution, and approved economics.

Hosted events

Preferred event pricing could be offered for a specific approved program.

Network growth

Production advantages could be earned when real volume and operating economics support them.

A possible growth sequence

START FOCUSED.EARN THE NEXT STEP.

Each stage should be justified by customer behavior, partner interest, and operating evidence.

01Today

Connected Bottle Experience

02Next

Connected Retail

03Expand

Connected Product Collection

04Collaborate

Chef Collaborations

05Connect

Michigan Culinary Network

06Long-term possibility

National Culinary Marketplace

Implementation boundary

BUILD THE FIRST.
EARN THE NEXT.

Initial launches may use a managed workflow while dedicated culinary tools are developed. Every later collection, event, gifting program, production run, participant payment, or marketplace concept requires its own approved scope and economics.

This proposal covers Old World’s implementation only. It does not grant exclusive rights, reseller rights, channel rights, or ownership interests. Those opportunities may be explored separately by mutual agreement.

The invitation

WHICH OPPORTUNITY CREATES
THE MOST VALUE?

We would value Old World Olive Co.’s perspective on which ideas could matter most to the business, its customers, and the broader culinary community. If one initiative stands out, we would love to explore it together—without changing the scope of the first launch.